Overview

• His Excellency The Customer: Convert Visits and Users to Money!

   

  The fourth conference in the Social Media World series places the customer at the center of the agenda since it is him who determines -in a large extent- the developments in the Social Media industry. Social networking platforms are constantly evolving and investing heavily in acquisitions of companies and the implementation of new technologies, with the sole aim of satisfying the needs and desires of customers.

  Today the critical mass of e-businesses has turned its attention to the increase of traffic and the conversion of visits to complete transactions (conversion rate). In simpler words, companies are trying to capitalize on the relationship with their customers in order to get a greater share of his wallet.

  Social Media, which seem the ideal platform to increase this engagement, are beginning to operate under specific rules. That is shown by the huge difference between paid and organic reach. Based on this, various communication strategies are being implemented by the agencies. Next step, of course, is to measure the effectiveness of the campaign and reach reliable conclusions that could ideally be used for more targeted communication with the consumer, in order to turn him into a client.

   

  Target

  This year’s eBusiness & Social Media World Congress aims to help e-businesses to evolve in the field of Social Media and get a greater share of the customer’s wallet. This will be achieved through the presentation and analysis of current and future trends in the area of appropriate technological tools & solutions, successful strategies and best practices that have been implemented in different industries.

   

  Target Audience

  The conference is addressed to all executives and professionals working in the field of Social Media, eCommerce and eBusiness, the Internet, digital marketing, as well as advertising.

   

  Suggested Conference Topics

  Online businesses focus on creating a unique customer experience, investing in the ability to meet their customers’ needs and innovating through revolutionary technology.

  The theme of the conference is structured in such a way as to show what businesses must do and look in a not-so-distant future; to create customer experiences that build trust and profitability with him.

   

  Trends and Challenges

  The conference begins with presenting trends and challenges on most hot issues in the area of Social Media. Key players on the Greek market describe recent developments in the social networks and digital marketing. Among others, this session will analyze the following interesting topics:

  • Trends and Challenges in Social Media. What you really need to know and in what to pay attention to the future
  • Research: What is the current situation of Social Media in the Greek market?
  • Copyright: One of the most important issues that concern the content creators and businesses is the copyrights protection.

   

  Session 1: Social Media Advanced Strategies / Social Platforms

  In this section we present and analyze the strategies and social networking platforms to be adopted by companies in order to develop themselves in the area of Social Media the next medium term. This session discusses issues such as: how can one company create and / or increase the engagement of Millennials? which are the tools for use by marketers? tips and useful tricks to make the most of social media campaigns, presentation of proven and successful campaigns in different platforms, and the small but steady steps that must be done to smooth the transition to the social commerce.

   

  Session 2: Mastering Content, Marketing & Advertising

  The second session deals with the ways and techniques for innovative digital storytelling, the native advertising, the integrated ads on various social platforms and how they can be exploited by businesses, the methods for the implementation of an omni- channel marketing strategy, and the usefulness of bloggers and vloggers.

   

  Session 3: Audience, Engagement & Experience

  The next session deals with methods and strategies that attract and generate customers, increase the engagement and offer exceptional experiences. This session tries to offer answers to critical questions such as how to spot my audience, what is the reputation management, that create and deliver personalized experiences and advertisements and how to make optimal use of B2B social platforms.

   

  Session 4: Tools, Analytics, Measurement & ROI

  The fourth session is devoted to technology, tools and solutions that analyze and measure the results of social media campaigns. Which are the monitoring tools, dealing with crisis management, how can I benefit the most from paid advertising on social, what is the role of KPIs in measuring ROI and how the analytics can improve the content…

   

  The Marketplace

  The conference closes with the presentation of best practices and case studies in different industries such as Travel / Hospitality, Healthcare, FMCG / Retail, Banking and Telecommunications. Of particular interest will be the Roundtable entitled: “Mobilizing Social Media”. Distinguished executives of the area of Social Media, the mobile sector and Telecommunications discuss trends in the mobile and Social Media.

   

  About previous conferences

  The eBusiness & Social Media World is the largest combined conference in Greece focusing on the sectors of e-business, e-commerce, digital marketing and Social Media. For three consecutive years, it brings together -in average- more than 2,500 executives and professionals, as well as hundreds of companies that actively support the conference. Due to the quality and size of the conference, it receives wide coverage by the media.

   

  For more information please visit the websites: http://www.e-businessworld.gr/ and http://www.socialmediaworld.gr/, and the Social Media channels to Facebook , Twitter, Instagram  and YouTube.