Conference Overview

• 1st Social Media World Conference 2012

  From e-Business to Social Business!

  On Tuesday, June 26, 2012, at Divani Caravel Hotel, Athens, Smart Press organizes two parallel conferences for the first time in Greece that will deal with the heart of Greek Online Economy: e-business Word and Social Media World.

  Utilize the chance to meet:

  Greek and International speakers
  Online business gurus 
  Social media specialists and bloggers
  More than 1000 colleagues
  Researchers and academics
  And learn everything there is to know on e-business

  Οι επιχειρήσεις διεισδύουν στα Social Media

  It is widely accepted that, as far as youngsters are concerned “you either have a profile or you are socially dead”. Therefore, one of the growth prospects of the Greek online economy is the use of Social Media, as 68% of Greek internet users engage in some form of social networking. Also, 50% of Greeks do online research on review websites before purchasing a product. Just consider the possibility by companies which take advantage of this important element, by transforming “statistics” to “tools”.

  Social Media have changed the way we communicate by creating an interactive discussion, as 70% of users use their social media accounts both for communication and entertainment. As we speak, social media have also changed the way we trade, as they have been heavily infiltrated in the daily lives of both consumers and businesses.

  All businesses today need to have a presence in Social Media. This presence though, changes the marketing practices as well as the business practices, creating thus simultaneously questions on how the business will adapt to change. What are the stages of this change, the challenges and the difficulties?

  Conference Objectives

  The aim of the Conference is to present all the latest developments in a constantly and vastly changing field, to highlight trends and suggest modern and proven solutions that leverate Social Media, to the benefit of both consumers and businesses.

  The conference also aims to crate a productive and constructive dialogue between all, in order to explore and develop a strategy that will lead Greek businesses to expand and open to the public, and at the same time help them use new media

  Last but not least, the conference aims to train marketing executives, given that new media are a necessary extension of their activities and to educate market executives from an industry with the highest demand by human resources: the new media specialists.

  Conference Target Group

  The conference addresses all Greek businesses that wish to operate, provide services or supply companies in the area of Social Media.

  It specifically addresses senior executives who specialize in: Marketing, Branding, Social Media, Customer Care, e-commerce, Online & Direct marketing and Media Sales from the following sectors: Retail, Hospitality and Tourism, Transportation/Mailing Services, Banking, Telecommunications, Consumer Electronics, IT, Entertainment, Internet.

  Conference Schedule:

  Conference Opening / 09:30 – 10:00

  Presentation: Research on Social Media in the Greek market (Focus Bari)

  1st Session: Analyzing the Social Media field, What does that mean for the marketer?/ 10:00 – 11:30

  The first session of the conference presents the changes applied to traditional marketing by the use of social media; it analyses this change from the marketer point of view and suggests optimal solutions to utilize new media.

  Presentations and panel discussions taking place during the session will be around the following issues:

  • Overview of the Greek market.
  • What is the new trend in social media?
  • How can social media contribute in company marketing?
  • What changes occur in traditional marketing?
  • Where does a marketer stand amongst this change and what should they know?
  • Get started with your social followers. Clever and practical ways to utilize social media.
  • Understanding social demographics and consumer behaviour.
  • SEO & Social: What’s the connection?
  • Use the appropriate channels to communicate your message.
  • Be different from the masses.
  • A constantly changing market: how to track new media news and developments.

  Coffee Break: 11:30 – 12:00

  2nd Session: the social media business case / 12:00 – 13:30

  The second session of the conference deals with the business side of social media and it further discusses the practical use of social networks.

  Innovative ideas and practical solutions will be the core topics of discussion, useful for all businesses, regardless of the industry in which they operate. How to choose the solution that best suits your needs? What can a social media specialist offer you?

  • The session will address issues such as:
  • Creating added value for customers and business.
  • Select the appropriate platform and effective ways to manage it.
  • Practical ideas in limited resources (budget, time, manpower management)
  • Assessing opportunities and threats in Facebook, Twitter, Foursquare, Pinterest, etc.
  • Creating KPIs for reporting and evaluation of social media contacts / transactions.
  • How to measure social media impact in enhancing the brand and customer satisfaction
  • The role of mobile social media integration for the business.
  • Social media lab / Training in social media
  • Data security risks, threats, protection
  • Legislative framework: Privacy, terms of use

  3rd Session: Social Media Strategies in Practice / 13:30 – 15:00

  The third session presents effective case studies from the Greek and international market. Leaders of the filed will develop the strategy, approaches and their experience.

  The session will close with a panel discussion during which, market experts will argue on their views.

  Lunch Break: 15:00 – 16:00

  4η Ενότητα: Social Commerce – the future of e-Business / 16:00 – 17:30

  According to experts, the next step in e-commerce, is social commerce. What does that mean to businesses? How ready are they? What is the business opportunity ahead and how can companies “grab” it? How do you calculate your social ROI?

  During the session, the following issues will be discussed:

  • Leading consumers to markets, with the use of social media.
  • Why online buying is not a social experience?
  • Capitalizing your social media investment.
  • Was of measuring ROI.
  • Can facebook become a one-stop shop for the Greek consumer?
  • Which companies must invest in social media and why?